(1888PressRelease) By 2013 we will see the luxury market in South
America explode as groundbreaking boutique hoteliers such as Rogerio
Fasano and Aman open game-changing resorts. I have seen the future of South America and I advise you to get out
your darkest sunglasses because this future is as bright as a solar
flare. The eyes of the world are on South America, especially as Brazil
hosts the region’s first Olympic Games in 2016.
I will make a case that by 2013 we will see the luxury market in
South America explode as groundbreaking boutique hoteliers such as
Rogerio Fasano, Aman Resorts, Relais & Châteaux and others create a
new impression: that South America can bring it!
We have discovered long ago that the unparalleled natural beauty of
South America is as complex as its nations. From the rainforests of the
Amazon, the Atacama Desert and the unspoiled Galapagos Islands, to the
majestic peaks of the Andes and the glaciers of Patagonia, the landscape
is awe-inspiring, the wildlife stunning and the differing cultures
utterly beguiling. However, we have seen little sophistication and
world-class luxury outside the iconic Orient Express properties. With
the exception of a few breakthrough gems such as the Ponta Dos Ganchos
Exclusive Resort in Floripa, the Cavas Wine Lodge in Mendoza and the
Estrela d’Aqua in Trancoso, which are all affiliated with Relais &
Châteaux, South America has disappointed those who have sought to
explore the region’s beauty in the highest standards of comfort and
luxury.
But here is the good news. Over the next year we will see Aman
Resorts, St. Regis, The Singular and Fasano among others open new
exciting, “game-changing” properties that will compete with anything in
Europe or Asia. This breakthrough moment can’t come soon enough.
Brazil:
Brazil has been slow to adapt to luxury-until now. In the past, North
American agencies seldom arranged trips only to Brazil. The standard in
luxury travel was the “South American circuit:” a guided tour for 40
people that lasted three weeks. You started out in Rio de Janeiro,
probably staying at the Copacabana Palace, then flew to Buenos Aires and
Bariloche, crossed the Andes, and stopped in Lima and Machu Picchu
before returning home. What made it a luxury tour were services like a
private guide or a suite instead of a room. But you always used the same
hotel or resort the economy group used. There were no luxurious,
extravagant, and custom-made experiences for upscale travelers. “Maybe
that is because Brazilians were not sure what luxury tourism was
supposed to be,” Jack Smith, reported in a recent Robb Report issue.
During the 1970s, when a military junta ruled the country, the
government neglected tourism, labeling it as elitist. “When they finally
decided to promote tourism as a way of generating revenue, they didn’t
promote the arts, our museums, our cuisine, or our culture,” Luiz
Augusto, president of Rio’s State Syndicate of Tourist Guides told me
while I was visiting the city. The main reason for coming to Rio was the
“women”. The ads always showed a girl posed seductively in a tanga and
saying, ‘come see me in Rio,’” he pointed out. But that has changed.
In Brazil, the Fasano Hotel Group will be the most ambitious over the
next three years. Fasano already opened a small charming Fasano in Jose
Ignacio, Uruguay, this year, adding to their collection of boutique
hotels in Sao Paulo & Rio de Janeiro. Fasano now plans to open 3
more boutique hotels in Brazil in 2012 & 2013. The first will be in
Salvador with 75 rooms. With an Art Deco and Art Nouveau style, Fasano
will open at the Castro Alves Square, right in front of the Baia de
Todos os Santos. A former headquarters for the “Jornal A Tarde”
newspaper, the 1930 building will undergo a full renovation, though it
will keep its original façade. There will be a roof top pool overlooking
the gorgeous bay. The second Fasano will open in Belo Horizonte, a
bustling business city. Offering 85 rooms in the Liberdade Square,
Fasano will be located in the heart of the cultural center of the city,
where the main museums are located. The third and maybe the most
ambitious will be on the chic beach of Trancoso, Bahia, with 40 rooms
and 38 villas. Trancoso is known for its gorgeous beach coast with
enormous palm trees. Fasano will have its own private beach, just 1.5 km
away from the Quadrado, which is where all the best restaurants and
stores are located. This cozy small town, with its narrow streets
covered with old pavements, reflects a quaint atmosphere, with one story
colored houses, making it one of nicest destinations in Brazil.
Aman Resorts have plans to open a property in Angra dos Reis, 2.5
hours south of Rio by the end of 2012. The Amanoca Resort will be
nestled within 70 acres of beach and with the majority of the resort
being accessible by paths and golf carts. Designed by the world-renowned
and award winning Jean-Michel Gathy of Dennison International. Plans
include a 20-suite Amanresort and Spa, sophisticated dining
alternatives, private library and customized multi-media theater, beach
club with a full complement of water sport activities. The marina will
have dedicated crewed yachts exclusive to the resort. Maison Des Reves
will be a new Relais & Châteaux boutique hotel in Paraty, a
historical UNESCO town 3.5 hours south of Rio.
Txai Resorts will open Txai Ganchos in Florianopolis, Santa Catrina
in the south of Brazil. The newest project of the Txai chain located in
Florianopolis, a few minutes from Ponta dos Ganchos. A huge project
which will include a 5 star hotel, residential houses and small studios.
The acclaimed philosophy of living and hosting well from such resorts
Txai Itacaré has been translated into pure forms and then wedged into a
preserved area on the Emerald Coast, surrounded by the culture from the
Azores, and fishing and sea culture along the Santa Catarina coastline.
In Brazil, occupancy is at 85% or higher. Rio will be supercharged by
both the 2014 Rio World Cup and the 2016 Rio Olympics. Brazil is
expensive right now to Americans due to the rising value of the Real
versus the Dollar; however local Brazilians are driving the luxury
business. Although most of the luxury properties are coming from outside
Brazil, local Brazilian Oil Tycoon Eike Batista is dragging Brazil out
of the “old Brazil ways” in to the “world’s most exciting emerging
market”. Real estate in Rio has grown 385% in the past 4 years, and Eike
Batista almost single handedly reeled in the Olympics with his own
money, getting “City of God” director to film the presentation that won
them the Games. Eike is also restoring Rio’s age old Gloria Hotel in the
historical downtown area or Rio.
Argentina, Chile & Peru:
Argentina, Chile & Peru are also seeing amazing changes to their
luxury markets but have been able to keep the cost in-line with the rest
of the international market, making it easier to sell than Brazil at
the moment.
In Argentina we will see a new St Regis in Buenos Aires and Entre
Cielos in Mendoza. We recently had an inspection at the Loi Suites in
Puerto Iguazu and we were very impressed with the hotel. It is a very
charming property in the Iryapu jungle, surrounded by vegetation and
wildlife; it is located only 15 minutes from the Argentine waterfalls
and 20 minutes from the IGU airport. We definitely think this would be a
good option for those who cannot afford the rates at Hotel das
Cataratas but still want to receive high-level service in a charming 5
star property.
Chile will see the new hotel group called The Singular open in
Patagonia and in Santiago. Ignacio Maza, Vice President Signature Travel
Network, recently reported in their intranet blog, the following review
for The Singular Patagonia: The popularity of Patagonia, both Chilean
and Argentinean regions, continues to grow. The area has much to offer
intrepid travelers, including endless landscapes, jagged peaks, gigantic
glaciers, stunning vistas, and a wide range of explorations available.
Unfortunately, the number of lodging options is limited and it can be
difficult to find space during peak season, which runs from November to
March, when the weather is mildest and sunniest. The Singular is a new
brand that will launch a series of unique, different and authentic
hotels in various destinations in Chile. The first hotel to open will be
The Singular Patagonia. The hotel opens November 1st and is located in
Puerto Bories, at the end of a sound called Ultima Esperanza. The
Singular will feature the best and largest spa in Patagonia, as well as a
heated swimming pool. The restaurant will serve first-class cuisine
from its own interactive kitchen. So, on days when the weather is stormy
or rainy, there will be a number of indoor options to offer your
clients, including cooking classes, spa treatments, lectures, and visit
to the hotel’s own museum featuring a history of the region. The
Singular Patagonia will be joining our Signature hotel collection
shortly, and we will be first to feature this unique property in North
America.
Hotel investments in Peru will reach a historic record in 2011
totaling USD 475.4 million, a 324.5 percent rise compared to this year
(USD112 million), Peru’s Hotel Society (SHP) reported. Forty-two new
hotels will open in 2011 and also in 2012, while only 28 hotels will
officially open in 2013. Some projects foreseen for next year include
Westin hotel from Libertador chain, JW Marriot in Cusco and the Westin
in Lima. This first Westin in Peru is a very modern hotel and the
tallest building in Lima with a spa, convention space and luxurious
suites. According to etravelblackboard.com, Cusco and its surrounding
region is also seeing an increased investment in the luxury sector and
2011 sees the opening of with a new Aranwa Boutique Hotel, a JW Marriot
Hotel, and the expansion of the Orient Express owned Monasterio Hotel
with a new boutique hotel: Palacion Nazarenas opening by 2012.
The last five years has already seen a dramatic rise in boutique and
luxury hotels around Cusco: the Hotel Casa Cartagena, the Andean Wings,
the Rio Sagrado by Orient Express in Urubamba, Aranwa in Urubamba, the
new Luxury Collection Tambo del Inka Hotel from Libertador Hotels, and
seven new hotels from the Casa Andina group.
The ‘eco market’ is another key area for investment with openings
such as the San Agustin Paracas opening by 2012 on the South coast. This
new resort, located 300 Km south of Lima and close to the World
Heritage Listed Nazca Lines, will be one of the most modern ecological
resorts and multifunctional hotels in the country. The project includes
120 rooms in two buildings and will be powered by solar energy. Peru
posted a 72.4 percent growth in the last eight years, which is
considered the best economic performance in South America, and this year
is expected to grow 8.5 percent or more.
VIP Tour Group is a Luxury Tour Operator offering the highest level
of tours to South America. We work with the best luxury hotels, private
villas and private yachts creating tailor made itineraries throughout
South America. VIP Tour Group currently serves Brazil, Argentina, Peru,
Chile, Ecuador and the Galapagos Islands.
Michael Eiseman is the founder of VIP Tour Group and proudly serves as a Director of the Brazil Tour Operators Association.
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